The Purpose Behind the Project
Through their B2C brand, the clients wanted to promote an idea of self-love and self-worth. The name of the brand represented their motto of ‘being yourself is being beautiful’. They wanted to bring healthy and safe skincare into the beauty market through clinically tested and dermatologically recommended products that allow customers to feel beautiful and heal skin anomalies that they aren’t proud of at the same time.
Because of how new the brand is in the market, L&D’s main goal was to create brand awareness, increase reach and growth and set up the website for revenue generation.