It started with assembling the team who will be working on the project and debriefing them about the brand, the product, and the intended results.
The team then came up with a design book that had several drafts of the elements that we wanted to incorporate into the logo. We also had a ‘feeling book’ handy, which had words or feelings that we wanted the logo to invoke in a potential customer. For ‘DHS’, few of these words were trust, faith, beginning, etc.
- First Drafts and Discussions
Post the decided time frame, we met again with the first drafts, and make sure we are headed in the same direction creatively and strategically.
- Second Draft and Sign Off
The final products were showcased, and we got a sign-off from the DHS team thus the work was sealed in place.
- Finalising the End Product
Once all aspects of the product design were finalised, we started preparing for the launch.