It started with assembling the team who will be working on the project and debriefing them about the brand, the product, and the intended results.
The team then came up with a word book that would contain the information about the brand that we want to highlight, and that we want SEO to pick up. For Novaclear, these words were healthy, skin, glowing, women, empowering, beautiful, and dermatalogist.
Using Figma, we designed the mood board for the website and social media information.
- First Drafts and Discussions
Post the decided time frame, we met again with the first drafts, and make sure we are headed in the same direction creatively and strategically. The idea was to bring forth a combined image of ‘clean beauty’.
- Second Draft and Sign Off
The final products were showcased, and as per the social media posting schedule, we filled the tracker. We got a sign-off from Novaclear, on the website and social media moodboards, and thus the work was sealed in place.
- Finalising the End Product
Once all aspects of the product design were finalised, we started preparing for the launch, by setting up detailed schedules and creating a press release.