It started with assembling the team who will be working on the project and debriefing them about the brand, the product, and the intended results.
The team then came up with a word book that would contain the information about the brand that we want to highlight, and that we want SEO to pick up. For Pick Up Your Spoons, these words were dessert, sweet, cakes, homely, happy, care, bakery, and love.
Using Figma, we designed the mood board for the website information.
- First Drafts and Discussions
Post the decided time frame, we met again with the first drafts, and make sure we are headed in the same direction creatively and strategically. The idea was to bring forth a combined image of ‘a friendly ghost invites you to taste the best cakes and desserts out there’.
- Second Draft and Sign Off
The final products were showcased and we got a sign-off from Pick Up Your Spoons, on the website and designs and thus the work was sealed in place.
- Finalising the End Product
Once all aspects of the product design were finalised, we started preparing for the launch, by setting up detailed schedules and creating a press release